We know that every business needs to have a unique website, they have certain expectations to conform to the needs of their visitors and customers. For that, they having a standard set of web pages and ensuring that the content on these pages is what most searchers would expect to find. Here, we will show you 6 key webpages for websites that give information to each one’s needs.
Table of Contents
Homepage
If you think of your website make one premise in the visitor’s mind, then your homepage is well-built. As soon as visitors redirect on the homepage, your branding should make it immediately obvious that they have felt that arrived at the right place.
Like all fields, first impressions have the main impact, so it is important that everything is laid out and presented in a way that reflects the professionalism of your brand and depicts the identity you want to project. This includes the look & style of the page with the value proposition of the content. With all of this, visitors will feel welcome and be encouraged to move forward into the website’s other pages.
Of course, no-one stays on the home page for long. But the main purpose is to provide information about different service pages or product categories which you want visitors to go and look at, make sure that things are mentioned here and that they are linked to. As it is the navigational hub of the website, make sure that the search bars and menus are easy to find.
If you are a registered company, you need to show your basic details like registered name, trading name, address, and registration number on the website. Including the homepage, it appears on every page for that most businesses include these in their footer. You could also put your info here too.
About Us page
About Us page is one of the most important elements on the website and can have a significant impact on readers. About Us, pages are where the company publishes its modus operandi and it should state the company’s values and goals:’This is who we are, what we believe and what we want to achieve.’
On this page,your brand making story enables you to connect with those who share your values and support your ambitions. If you can successfully make this connection, they will like who you are and will become loyal customers of yours.
Service pages
A service page is a landing page whose purpose is to not only reveal what service you offer but how your company stands out from the rest. These pages explain why customers should use your service, how your service can solve their problems, and show them how they can be better than your competitors and what benefits they will receive from using you. They’re looking for specific information about what you offer. So, make it easy for them to find and understand. Keep SEO in mind as you write. Research and include the target keywords for each service.
Finally, place your call to action at the bottom of the page and, if required, add incentives to make them want to click.
Product pages
Product pages are essential content for eCommerce websites. The layout, design, and content sections for these pages make it easy to provide the right kinds of information for your customers. You will have to provide pricing details, short descriptions of the product, product brand options, user reviews for the product. You should give some offers and discounts on products that make it comparisons, too. Doing these things will help your site to get more traffic.
Contact Us page
A contact us page is a web page used to allow visitors to a website to contact the owner of the site or people who are responsible for its maintenance. Ideally, a contact page should include a contact form with entries where the visitor can fill in their name, subject, email address, message, phone number and send or reset it.
Even if you have contact details at various locations around your website, having a contact page creates a central place to find all the contact information and, as a page, it can be searched for and linked to.
The main content you should put on your contact page is registered business name, trading name, address, telephone number, email address. In addition, other things you may include for visitors, such as a contact form, online chat, and a map.
Policy pages
All websites need a number of policy pages for compliance purposes and for their own legal protection.
The pages needed are: Terms and conditions, Privacy Policy, EU Cookie, Law Policy
The terms and conditions explain the terms under which your website is to be used and how you conduct your business. A privacy policy includes a text section of your website that tells visitors and customers exactly how your information will be used and will make it clear that the company collecting it will not use your personal information in a predatory way. Most of the websites make their privacy policies available to site visitors. Links to these should be placed in the menu and/or in the footer. Finally, the cookie law policy, explains how cookies are used on your site and what users can do to turn them off.
