Do you know what is Bounce Rate and how to reduce it, if not then you will have no need to feel sad about it. If you have your own blog or website, then you will definitely know a lot about Bounce Rate. If you always check your blog’s global rank, country rank, page per visitors in Alexa, then you must also see the Bounce Rate with it. But a blogger feels bad when your site’s bounce rate is higher than average. This makes the authority and rank of his blog fall on its own.
Because the bounce rate of any site is high, it means that it is not good for site users and if your site also falls in the same category then it is very bad news for your website. If your blog or website is new, the bounce rate is more common. But if it is old then it is your fault somewhere that the Bounce Rate is high.
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What is Bounce Rate?
If you are trying to increase the search performance of your blog or site and it is not happening, then the secret hidden behind it is to first reduce the Bounce Rate. But there are some mistakes in this. There is something wrong with your plan. We will talk further about what is wrong. So what is this Bounce Rate, when a visitor comes to your website and visits a page meaning entrance page and he goes back after that, it is called Bounce. But Bounce Rate means this is the percentage of visitors who come to your page and go back without clicking on another page.
This means that visitors came and went back immediately without opening any other page or without reading your article. But if this is happening, then it is proving that the post of your site is not so interesting or you are not putting much value in it. Apart from this, it can also be that its design is not very special, the heading is also not attractive. If the Bounce Rate will be high then you should understand that the visitors of your site are decreasing and if visitors decrease then the rank will decrease and ultimately the income will also be less. So, taking an example, I will explain very well what is the Bounce Rate.
If there is a website or a blog, whose Bounce Rate is 45%. This means that 45% of visitors are such that open a page and go back immediately. They may not have found anything worth studying for them. There can be many reasons for this, about which we will learn further. So let’s now know how much bounce rate is better than having a site.
What should be the Bounce Rate
By now, you must have thought a little about what the Bounce Rate is. In this, we will tell you how good the Bounce Rate of a website is, how much it will do, and which is useless for your site. To understand it properly, I have divided it into four parts.
| 1% to 10% |
| 10% to 40% |
| 40% to 70% |
| More than 70% |
If a blog has a bounce rate within 1% to 10%, then it comes in the list of successful websites of the world. After that, if it comes from 10% to 40% then it is also good. Whereas in the third which is 40% to 70%, most of the websites are included on this basis. Which is not so good but the work is worth going. If we talk about all websites, then 75% to 80% of the total websites fall in this category. And after all, websites whose bounce rate is more than 70% are not good at all and they have to do a lot of work on their website. Now know which mistakes cause the bounce rate to be higher.
If you are wondering if all types of websites have the same bounce rate, then the answer is no. The bounce rate varies for different types of websites. Here I have given information about some of his figures, which are as follows:
| Websites with content – 40-60% |
| Lead Generating Websites – 30-50% |
| Blogs – 70-98% |
| Retail business sites – 20-40% |
| Websites providing services – 10-30% |
| Landing Pages – 70-90% |
Which mistakes cause a website or blog to have higher Bounce Rate
These are some of the mistakes that a Blogger makes, which you must pay attention to.
- The loading time of the website is high.
- Having a Single Page Site.
- Having bad quality content.
- Internal link visitors should like.
- Ranking on the wrong keywords for traffic.
- Because of the lack of quality and content.
- Your website design to be useless.
- The mess of formatting.
- Heading of your content must be special.
How to reduce Bounce Rate?
So now we will tell you in which ways you can reduce the Bounce Rate.
- Site Design and Look Should Be Good
- Pay attention to Page Loading Time
- Write Content Quality
- User-Friendly Heading
- Focus on Content Formating
- Put Focus on Internal Link
- Internal Link should open in another page.
- Mobile-Friendly Blog
- Avoid Popups – Don’t Disrupt the UX
- Create a Call-to-Action
- Improve Your Brand Storytelling
- Write Attractive Meta Descriptions for Search Users
Taking all the above methods in mind, take Blogging forward. Not to worry, if you still have any questions you want to ask, then do write in the comment box below. For any questions in regards to SEO, you can connect with us at iTriangle Technolabs.
