What is Anchor Text and how important is it for SEO?

SEO is a process by which a website or blog is ranked in the SERP. SEO has many things to do. It is mainly divided into two parts. On-Page SEO and Off-Page SEO. Anchor text is used in On-Page SEO itself. Most people give less importance to Anchor Text but, it can also be ranked in SERP. Visible and clickable text of hyperlinks is called Anchor Text. In general, the anchor text is underlined with blue color. Its color is changed by changing the CSS. The search engine notices the keyword used in Anchor text and it is considered very useful for SEO. Anchor text gives the search engine and user the correct information of the content of the link.

What is Anchor Text?

Anchor text is the clickable text that serves to link another post to a post. Anchor text is used to grab user attention like a hyperlink. This reduces the Bounce Rate of the website. Generally speaking, only internal and external links in a blog post are called anchor text. If it follows the search engine policy then under White Hat SEO and if it does not follow the search engine then works like Black Hat SEO.

Why is anchor text important?

It is often seen that people make a mistake in using anchor text. To explain it in detail, some information is given below.

Good Anchor Text

The use of words in anchor text that are a keyword and given information about the post itself is considered good anchor text. The search engine is also able to understand it, this information has been given in this regard. The same keyword should always be used in the anchor text about which the post is written.

Bad Anchor Text

It works like Black Hat SEO. In this, the color of the anchor text is done in background color, or something is given in the anchor text and the information on the page which is linked is something else. Learn More, Click Here, Click it, Clink on, This is all Bad Anchor Text.

Types of anchor Text

Anchor Text is used for backlinks and link building. One should be aware of the type of anchor text to be used properly for anchor text.

Exact Match Anchor Text

This is the most commonly used anchor text to improve Search Engine Ranking. In this, Keyword is used in the anchor text. For example, What is Technical SEO is used in an SEO blog or post. Sometimes there is a danger of getting Google penalty from it. Exact Match Anchor Text acts as a target keyword.

Partial Match Anchor Text

In this, some part (partial) of the target keyword is used. Just as the target keyword is “What is Technical SEO?”, its partial match anchor text can be “Technical SEO”. There are two ways to use anchor text in a blog post.

Inbound Link – A link that opens a post from this blog is called Inbound Link. This keeps the user visiting multiple pages of the same website or blog. This lowers the Bounce Rate.
Outbound Link – With the help of this link, the user reaches from one website to another. This link is used for reference.

Naked Link Anchor Text

Direct link is used in such anchor text. Like https://www.google.com, Google.Com is used as an anchor text for this link. This is a simple anchor text.

Generic Anchor Text

This is Bad Anchor Text as mentioned above. In this, simple or any generic word is used for anchor such as – Click here, read more, this page, check this out, etc.

Branded Anchor Text

Brand name is used in such anchor text. Like ‘SEO Tips’ Anchor Text linking with – https://itriangletechnolabs.com/blog/ It does not make any difference in ranking. It should be used as little as possible.

Image Anchor

Images are used as anchor text on many websites. Here, an image is used instead of text. Whenever you use the image on the website, use Alt Tag. Because the image of the image originates from the search engine, Alt Tag.

Benefits of anchor text

Anchor text is used for inbound and outbound links on the website. Its proper use helps in search engine ranking, while its wrong use can get Google penalty. It is used for Organic Traffic. If the Exact Match Keyword is used correctly, the blog post ranks up in the search engine. This also greatly improves the bounce rate. A low bounce rate means the user is staying on the website for a long time.

Conclusion Anchor Text

The result of incorrect use of any process in SEO reduces the ranking of the website. Anchor Text should always be used in the right place and the right way. Should always be used properly, many times do not put anchor text even if not needed, do not do this at all. While creating a backlink, please check the Spam Score, DA, PA of the website. Avoid linking a blog with a Spam Site or Low DA PA site. The purpose of writing a guest post is backlink. Writing content on the Low Da Pa site is not going to bring any benefit. Always post guest posts on Relevant Keywords. Some bloggers and SEO blogs say that Anchor Text no longer works for SEO. However, this is not the case, Search Engine Ranking can still be improved by this.

If you have any queries related to this information then comment in the comment box below.

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