What is Technical SEO?

Search Console (Webmaster Tools)

Connecting your site to the Google Search Console (former Webmaster tools) is one of the SEO basics.Google Search Console is a free service offered by Google that helps you to monitor,maintain and troubleshoot your site’s presence and performance  in Google Search results.The Search Console helps you analyze your keyword rankings, CTRs, possible Google penalties and many other useful data for technical SEO.

Website Speed

Page speed is also important to user experience. Pages with a longer loading time have maximum bounce rates and minimum average time on page. The Longer load times have also been shown to negatively affect conversions.

  • You can check your webiste’s pages speed with Google’s PageSpeed Insights.
  • Optimize images, enable GZIP compression, HTML compression, JS and CSS minification and try to decrease server response time.

Mobile Responsive

The mobile indexing means that Google will use the mobile version of your website for indexing and ranking.Test the responsibility of your website in the Mobile-Friendly Test. You can also consider the AMP (Accelerated Mobile Pages). It’s an HTML code extended with custom properties that enable to render static content faster. http://itriangletechnolabs.com/ is responsive website which all pages run easily on mobile devices.


Sitemap is an XML file that is full of your individual webpage’s URLs which helps search engines to crawl your content. It’s like an archive of every webpage of your website. This file should be easily discoverable in your site in order to search engine crawlers.

Place the sitemap in the root directory of the website: https://example.com/sitemap.xml


robots.txt  file indicates whether certain users (web-crawling software) can or cannot crawl (accessed) parts of a website. These crawl instructions are specified by “disallowing” or “allowing” the behavior of certain (or all) users. It’s located in https://example.com/robots.txt and it’s public. It’s handy when you don’t want some scripts, unnecessary files or images to be indexed.

robots.txt syntax:
User-agent: * (e.g. Googlebot)
Disallow: / (e.g. /images/pizza.png)

Alt tag

An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. ALT tags are used to describe the image or what the image is representing.  The content of the alt text is a helpful signal for search engines to understand what your page is all about.

<img src="pancakes.png" alt="pancakes">

Schema markup

Schema.org or Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Adding Schema markup to your HTML that improves the way of page displays in SERPs by enhancing the rich snippets that are displayed page title. In schema markup, some of page content gets indexed and returned in a different way.

Anchor Text

The anchor text is a visible, clickable part of a hyperlink. It helps crawlers by providing relevant contextual information about the content of the link’s destination.It usually appears as blue underlined text, but you change your website’s link colors and styles through your HTML or CSS.

For any questions in regards to SEO or Technical SEO, you can connect with us at iTriangle Technolabs

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